links for 2009-03-18
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Because of a very subtle yet clever feature, Amazon makes the best of both the positive and negative reviews easy to find. And that feature, based on our calculations, is responsible for more than $2,700,000,000 of new revenue for Amazon every year. Not bad for what is essentially a simple question: "Was this review helpful to you?"
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In the first of seven parts, I’ll take a look at what goes into creating an engaged website audience and an optimized site. I have prioritized the list below in order of how an existing website owner my look at their site and assess how to get their audience more engaged.
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The simple way to design the customer perspective is to spend time in their world and construct solutions as they might experience them. THEN, work backwards into the organizational capabilities to support those experiences.
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