links for 2009-05-29
Estimated reading time: 0 minutes, 32 seconds
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What are people thinking when they first land on your site? Are they immediately reassured about your professionalism and credibility, and thus more receptive to your marketing messages? Or are they instantly questioning whether they can trust you and looking for any excuse to leave? Realistically, you’re probably somewhere in between these extremes. The question really should be: How much work would it be to improve that first impression, and how does that investment compare to the potential benefit we’d realize by doing so?

