links for 2009-06-30

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Avatars in Emails Increase Response Rate up to 20% for Rypple - Bokardo

After Rypple added avatars to emails, response rate improved between 15 and 20%. Just like that. The simple addition of a picture increases interest/trust a significant amount.

(tags: Email marketing design optimization)

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Sure, ignoring one detail won't kill an experience but ignore enough and it's almost guaranteed. Details matter. Off to Twitter 2010/09/01

Trust me, wireframes aren't needed when the only thing that changes is the button label, really. The Unfortunate Misunderstanding of UX. Off to Twitter 2010/08/30

@bikegriffith true, a bit hidden but the flow for setting up an account and liking couldn't have been simpler #yotta Off to Twitter 2010/08/30

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links for 2009-06-30

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