{"id":56,"date":"2007-12-21T11:18:58","date_gmt":"2007-12-21T16:18:58","guid":{"rendered":"http:\/\/smallfarmdesign.com\/blog\/2007\/12\/21\/simplify-your-website\/"},"modified":"2019-10-14T18:28:48","modified_gmt":"2019-10-14T23:28:48","slug":"simplify-your-website","status":"publish","type":"post","link":"http:\/\/www.smallfarmdesign.com\/blog\/2007\/12\/21\/simplify-your-website\/","title":{"rendered":"Quick Fixes to Simplify Your Website"},"content":{"rendered":"<p>Simple website design focuses on a visitor experiences your company&#8217;s website. By creating a goal oriented website you will get your visitors to the information they want quickly and easily. <\/p>\n<p>Listed below is a short list of simple fixes to increase the clarity and ease of use for your company&#8217;s website.<\/p>\n<ul>\n<li><strong>Gather only task critical information<\/strong>. Asking for information that you don&#8217;t immediately need, even if the fields are optional, will make the form look at a long and decrease completion rates.\n<\/li>\n<li><strong>Don&#8217;t ask for information that won&#8217;t use<\/strong>.  Example: Fax numbers &#8211; Seriously, when was the last time you actually faxed anything?\n<\/li>\n<li><strong>Use bullet points<\/strong> to clarify information and facilitate the visitors&#8217; inclination to scan.\n<\/li>\n<li><strong>Create clear and understandable links<\/strong> &#8211; leave the marketing fluff at home.\n<\/li>\n<li><strong>Simplify your checkout process<\/strong>. Your visitors have close to a decade of online experience they don&#8217;t need an explanation of how to pay online.\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Simple website design focuses on a visitor experiences your company&#8217;s website. By creating a goal oriented website you will get your visitors to the information they want quickly and easily. Listed below is a short list of simple fixes to increase the clarity and ease of use for your company&#8217;s website. Gather only task critical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,14,5,6],"tags":[37],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-small-business","category-usability","category-user-experience","category-website-design","tag-simply-your-small-business-website-with-quick-fixes"],"_links":{"self":[{"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":1,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":1531,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions\/1531"}],"wp:attachment":[{"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}