{"id":72,"date":"2009-04-02T12:05:45","date_gmt":"2009-04-02T17:05:45","guid":{"rendered":"http:\/\/smallfarmdesign.com\/blog\/?p=72"},"modified":"2019-10-14T18:26:30","modified_gmt":"2019-10-14T23:26:30","slug":"5-usability-factors-to-get-right","status":"publish","type":"post","link":"http:\/\/www.smallfarmdesign.com\/blog\/2009\/04\/02\/5-usability-factors-to-get-right\/","title":{"rendered":"5 Usability Factors to Get Right"},"content":{"rendered":"

What is Usability<\/h3>\n

Briefly, usability is about designing a website that is easy to use so that it will appeal to as many visitors as possible. <\/p>\n

The International Standards Organization <\/strong>(ISO 9241) defines usability as:<\/p>\n

System usability comprises the extent, to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use, where: <\/p>\n

Effectiveness<\/strong> measures the accuracy and completeness with which users achieve specified goals;<\/p>\n

Efficiency<\/strong> measures the resources expended in relation to the accuracy and completeness with which users achieve goals; <\/p>\n

Satisfaction<\/strong> measures the freedom from discomfort, and positive attitudes towards the use of the product.<\/em><\/p>\n

I’ve simplified this a bit. My definition: Easy to complete tasks makes users happy.<\/strong><\/p>\n

Your website should be able to be used by as many visitors as possible without confusion. If visitors aren’t able to find what they are looking for I can guarantee they will leave and head to one of your competitors. <\/p>\n

So where should you start? Find where your problem areas are on your site, and fix them.<\/strong> <\/p>\n

Easy to complete tasks makes users happy.<\/p><\/blockquote>\n

Craig Kistler, Small Farm Design<\/a><\/cite><\/p>\n

5 Factors of Usability <\/h3>\n

Learnability.<\/strong> How quickly can a new visitor learn the user interface to accomplish basic tasks? Is the design of the site intuitive? <\/p>\n

Efficiency.<\/strong> How quickly can users perform tasks, find products etc? <\/p>\n

Memorability.<\/strong> Can a returning visitor remember how to effectively use your site or application or are they forced to relearn everything from the beginning? <\/p>\n

Errors & Error Frequency<\/strong>. How often does a visitor make errors while using your website? How serious are these errors? Why are they making them and can they easily recover from these mistakes? <\/p>\n

Satisfaction.<\/strong> After completing their task does the user have a good feeling about your company? <\/p>\n

Focusing on these five points will give you a good start on fixing basic usability issues.<\/strong><\/p>\n

Designing with a focus on usability will enable you to create a website that matches your visitors expectations enabling them to complete their tasks with great satisfaction. The return on designing with an eye on usability is massive.<\/p>\n","protected":false},"excerpt":{"rendered":"

What is Usability Briefly, usability is about designing a website that is easy to use so that it will appeal to as many visitors as possible. The International Standards Organization (ISO 9241) defines usability as: System usability comprises the extent, to which a product can be used by specified users to achieve specified goals with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,6],"tags":[],"class_list":["post-72","post","type-post","status-publish","format-standard","hentry","category-usability","category-website-design"],"_links":{"self":[{"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":12,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"predecessor-version":[{"id":381,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/posts\/72\/revisions\/381"}],"wp:attachment":[{"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.smallfarmdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}