{"id":79,"date":"2007-10-22T13:04:42","date_gmt":"2007-10-22T18:04:42","guid":{"rendered":"http:\/\/smallfarmdesign.com\/blog\/2007\/10\/22\/a-gift-an-e-commerce-site-and-bad-navigation\/"},"modified":"2019-10-14T18:28:51","modified_gmt":"2019-10-14T23:28:51","slug":"a-gift-an-e-commerce-site-and-bad-navigation","status":"publish","type":"post","link":"http:\/\/www.smallfarmdesign.com\/blog\/2007\/10\/22\/a-gift-an-e-commerce-site-and-bad-navigation\/","title":{"rendered":"A Gift, an E-commerce Site and Bad Navigation"},"content":{"rendered":"

A recent online experience got me thinking more about how e-commerce sites really should focus in on what a usable site<\/a> consists of.<\/p>\n

A quick story. <\/h3>\n

Our middle son is having a birthday in a couple of weeks and my wife went online to order a gift he wanted (The Mystery Rock – an archeologist’s excavation kit). She knew what he wanted since he marked the item in the catalog. She had a couple of questions about whether he really wants, and if he’ll enjoy it, etc. so called me to get my opinion.<\/p>\n

Mystery Rock View larger image<\/a><\/p>\n

I proceed to go to the website and try to find the gift in question. Here is where it falls apart.<\/p>\n

Upon arriving at the homepage I begin my hunt for a link that will take me to where I think I need to go. But in looking at the options I pause and begin to wonder where to go. <\/p>\n

I’m presented with “Gifts by Age,” pretty straightforward but I skipped right over these, I had an idea what I was looking for. Instead, I went to “Toys by Category.”<\/p>\n

Now, my mind begins running through the scenarios listed below:<\/p>\n