How Confidence Affects Website Visitors
Estimated reading time: 0 minutes, 24 seconds
For World Usability Day 2009, NEOUPA (Northeast Ohio Usability Professionals’ Association), I gave this ‘10 Minute Talk’ on how the confidence a visitor has affects their outcome with a website.
My theory is that confidence and content relevancy make a site more successful. In this presentation I make the case that visitors can very quickly lose confidence in a site causing them to become frustrated and leave.


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