Small Farm Design

The experience a customer has with your product or service is more important than the product or service itself. Understanding and executing on this is a huge competitive advantage.
Brandon Schauer fromAdaptive Path gives a great presentation at the IA Summit on the Long Wow experience.

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Outlining your web site’s structure early in the design process will help facilitate a good navigational structure allowing the visitors to your web site an easy easy to find they are looking for. A consistent complaint coming from website visitors is how difficult it is to find the information they want. By thinking through [...]

Building trust online isn’t achieved by any one single action. Trust is achieved by doing many little things correctly throughout your website. When combined, these will give your visitors a sense of trust, honesty, and stability. The good news is it is easy to create and build trust in your online visitors.
Few business owners focus [...]

Simple website design focuses on a visitor experiences your company’s website. By creating a goal oriented website you will get your visitors to the information they want quickly and easily.
Listed below is a short list of simple fixes to increase the clarity and ease of use for your company’s website.

Gather only task critical information. [...]

Visitors tend to only scan your website’s rather than spending a large amount of time thoroughly understanding the site. As such it is of utmost importance to make your message and options clear. Failing to do so will leave your visitors lost, confused and frustrated. Any of these options will end the same way - [...]

I came across this interesting class project for the Advanced Interface Design Class at the Art Institute of Atlanta.
The ten question survey collects your answers and then shows the cumulative results for over 30,000 other users who have also went through and answered these questions. The stated goal of studying design elements is to [...]

A recent online experience got me thinking more about how e-commerce sites really should focus in on what a usable site consists of.
A quick story.
Our middle son is having a birthday in a couple of weeks and my wife went online to order a gift he wanted (The Mystery Rock - an archeologist’s excavation [...]

Understanding why a customer will come to your website is the first step to building a meaningful website.
In working with many clients over the years, I’ve seen the only initial goal of a website to create a “Wow” factor. This being an attempt to impress their customers and gain a competitive advantage. Unfortunately, this [...]

The fold, an invisible line placed on a website where the bottom browser chrome cuts off the rest of your page, forcing the user to scroll to see the remainder of the content. Content of any importance must reside above the fold if it is to be seen let alone clicked on. Any [...]

The reasons for hiring a professional web designer are the same reasons as hiring any other professional. You want someone who is knowledgeable in design, user experience and usability. The designer should be able to understand the needs of your clients and translate them to an online experience. As such a professional web designer will [...]