Small Farm Design

It is amazing how much we depend on driving. With the price of gas making records daily that may be changing.
According to a new iCongo & Harris Interactive study “one-third (33%) of online US adults say they are more likely to shop online rather than at a store because of high gas prices.“ [...]

The experience a customer has with your product or service is more important than the product or service itself. Understanding and executing on this is a huge competitive advantage.
Brandon Schauer fromAdaptive Path gives a great presentation at the IA Summit on the Long Wow experience.

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Nowadays creating a website is relatively simple. Do it yourself software comes with hosting packages from large companies like Yahoo! and GoDaddy. However, there is so much more to a well designed website than using an out-of-the-box template.
Web design requires knowledge in graphic communications, page optimization to make it easy to be read by [...]

The design of your website will greatly how visitors use your website. Confusion will cause your visitors to leave resulting in lost engagement or lost sales.
You have a golden opportunity with every visitor that comes to your website. To capitalize on each and every opportunity take a critical look at your website and ask yourself [...]

A critical component of any website is the “look and feel.” Too many sites fail to put enough focus on the design of their website.
Why All the Fuss
You may be asking yourself, why should so much focus be placed on the design of my site? This is a valid question – one that needs [...]

Outlining your web site’s structure early in the design process will help facilitate a good navigational structure allowing the visitors to your web site an easy easy to find they are looking for. A consistent complaint coming from website visitors is how difficult it is to find the information they want. By thinking through [...]

Building trust online isn’t achieved by any one single action. Trust is achieved by doing many little things correctly throughout your website. When combined, these will give your visitors a sense of trust, honesty, and stability. The good news is it is easy to create and build trust in your online visitors.
Few business owners focus [...]

Simple website design focuses on a visitor experiences your company’s website. By creating a goal oriented website you will get your visitors to the information they want quickly and easily.
Listed below is a short list of simple fixes to increase the clarity and ease of use for your company’s website.

Gather only task critical information. [...]

Seth Godin speaks about how he used design to generate interest in his book and inspire people to make a purchase.

Taking design seriously can help your small business stand out and be memorable when the competition for your customers attention is ever increasing.
“Business people need to develop a better understanding of design, form partnerships between themselves and creativity, and apply strategy to design thinking, in order to compete effectively today.” -Fast Company

9 Benefits of Quality [...]