Small Farm Design

Visitors tend to only scan your website’s rather than spending a large amount of time thoroughly understanding the site. As such it is of utmost importance to make your message and options clear. Failing to do so will leave your visitors lost, confused and frustrated. Any of these options will end the same way - [...]

Seth Godin speaks about how he used design to generate interest in his book and inspire people to make a purchase.

Taking design seriously can help your small business stand out and be memorable when the competition for your customers attention is ever increasing.
“Business people need to develop a better understanding of design, form partnerships between themselves and creativity, and apply strategy to design thinking, in order to compete effectively today.” -Fast Company

9 Benefits of Quality [...]

Simply put, design is a means for your business to communicate its value in a way that stands out and grabs peoples’ attention.
“I believe that in a crowded marketplace, design is the most potent tool for differentiating one’s products or services.” Tom Peters, Management Consultant

Your company is not alone. You have competitors, we all [...]

There hasn’t been any shortage of news around the 2012 Olympic logo and how it fails to deliver on the core message. However, I think Seth Godin comments miss the mark with what the purpose of a logo is.
He quotes:

“If you’re given the task of finding a logo for an organization, your first [...]

My site is working fine. The links work. Content is added regularly. We have new features. Why does my company need a re-design?
Those are all great things. Sites should be updated regularly, have new features added, and by far have working links. However, as the site grows it soon outgrows its foundation. Leading to an [...]