Small Farm Design

Simply put, design is a means for your business to communicate its value in a way that stands out and grabs peoples’ attention.
“I believe that in a crowded marketplace, design is the most potent tool for differentiating one’s products or services.” Tom Peters, Management Consultant

Your company is not alone. You have competitors, we all [...]

Why does my business really need a website? My customers are all local I don’t see the value in a website. How can it possibly help me?
This is a common question that comes up time and time again for many small business owners who have only local customers. Instead of asking if you need a [...]

Have you ever found yourself searching for something online and came across a site that just didn’t leave you with a good impression? You know the kind, hard navigate, not very visually pleasing, maybe be a bit shady looking. If you’ve ever found yourself in this situation did you stay on the site or leave [...]

Understanding why a customer will come to your website is the first step to building a meaningful website.
In working with many clients over the years, I’ve seen the only initial goal of a website to create a “Wow” factor. This being an attempt to impress their customers and gain a competitive advantage. Unfortunately, this [...]

Have you ever walked into a store and within minutes you knew the experience would be one that leads to frustration? A store where the aisles were cluttered and hard to walk through, items on the shelves were messy and there seemed to be a general lack of organization. But you stick it out because [...]

The reasons for hiring a professional web designer are the same reasons as hiring any other professional. You want someone who is knowledgeable in design, user experience and usability. The designer should be able to understand the needs of your clients and translate them to an online experience. As such a professional web designer will [...]

Wikipedia defines User Experience as: a term used to describe the overall experience and satisfaction a user has when using a product or system. It most commonly refers to a combination of software and business topics, such as selling over the web, but it applies to any result of interaction design. Interactive voice [...]

In the day of reality TV, makeover shows seem to be everywhere. You know the ones where the show take someone who may not put a whole lot of effort in their appearance, rather frumpy, and by the end of the show turn reveal a brand new person with a whole new confidence. Reality TV [...]

There hasn’t been any shortage of news around the 2012 Olympic logo and how it fails to deliver on the core message. However, I think Seth Godin comments miss the mark with what the purpose of a logo is.
He quotes:

“If you’re given the task of finding a logo for an organization, your first [...]