Archive for September, 2007


September
2007

Sorry Mr. Godin, Randomly Picking Logo Is Not a Great Idea

There hasn’t been any shortage of news around the 2012 Olympic logo and how it fails to deliver on the core message. However, I think Seth Godin comments miss the mark with what the purpose of a logo is.
He quotes:

“If you’re given the task of finding a logo for an organization, your first [...]