Archive for the 'ecommerce' Category


October
2007

A Gift, an E-commerce Site and Bad Navigation

A recent online experience got me thinking more about how e-commerce sites really should focus in on what a usable site consists of.
A quick story.
Our middle son is having a birthday in a couple of weeks and my wife went online to order a gift he wanted (The Mystery Rock - an archeologist’s excavation [...]


September
2007

Ecommerce Sites Need to Focus on Usability

Have you ever walked into a store and within minutes you knew the experience would be one that leads to frustration? A store where the aisles were cluttered and hard to walk through, items on the shelves were messy and there seemed to be a general lack of organization. But you stick it out because [...]