Small Farm Design

Why does my business really need a website? My customers are all local I don’t see the value in a website. How can it possibly help me?
This is a common question that comes up time and time again for many small business owners who have only local customers. Instead of asking if you need a [...]

Have you ever found yourself searching for something online and came across a site that just didn’t leave you with a good impression? You know the kind, hard navigate, not very visually pleasing, maybe be a bit shady looking. If you’ve ever found yourself in this situation did you stay on the site or leave [...]

A recent online experience got me thinking more about how e-commerce sites really should focus in on what a usable site consists of.
A quick story.
Our middle son is having a birthday in a couple of weeks and my wife went online to order a gift he wanted (The Mystery Rock - an archeologist’s excavation [...]

I came across this postI Heart Zappos (via 37 Signals) that stood out as a company that gets user experience.
A customer ordered a few pairs of shoes for her mother from Zappos and for one reason or another needed to return them. Various issues cropped up, lost packaging slip, illness, out of town, caused [...]

It is a sinking feeling when you have realize you were given wrong directions, made a wrong turn and are now lost. Now you are forced to turn around, backtrack and get yourself back on track. Add to the frustration the fact that this little “detour” has now made you over an hour late.
While [...]

Understanding why a customer will come to your website is the first step to building a meaningful website.
In working with many clients over the years, I’ve seen the only initial goal of a website to create a “Wow” factor. This being an attempt to impress their customers and gain a competitive advantage. Unfortunately, this [...]

The fold, an invisible line placed on a website where the bottom browser chrome cuts off the rest of your page, forcing the user to scroll to see the remainder of the content. Content of any importance must reside above the fold if it is to be seen let alone clicked on. Any [...]